As a third-generation, family-owned business, Michigan Planners believes in making benefits feel more personal, approachable, and genuinely supportive of the people who rely on them every day. For more than 60 years, we have stood alongside employers and individuals as a trusted guide to help them navigate insurance with confidence.
At Michigan Planners, we have never believed bigger automatically means better. Our clients benefit from the same market access, strategic resources, and technical expertise as national firms, but with a level of continuity and care those models often cannot match.
We believe providing a better benefit experience starts with listening first. Every client is different, which is why we take the time to understand your goals, your challenges, and the people behind your organization before recommending a path forward.
Our approach is never one-size-fits-all. It is thoughtful, tailored, and built to support long-term success.
We are known for our hands-on service, trusted relationships, and ability to bring clarity to a space that often feels overly complicated. From strategic planning and cost-saving initiatives to employee education and day-to-day support, our team works alongside clients as an extension of their business. We are big enough to serve your insurance needs with deep expertise and resources, yet small enough to care in a way that feels personal, responsive, and real.
Michigan Planners was founded on the belief that businesses and families deserve more than a transactional insurance experience. We exist to do right by people, and that conviction still fuels everything we do. What began over six decades ago as a local agency has grown into a trusted partner for employers, individuals, and communities across Michigan. Through every stage of growth, our focus has remained the same: build relationships, do right by people, and deliver guidance that makes a lasting difference.
Today, we are proud to be a third-generation, family-owned business that has continued to evolve with the industry while staying grounded in the values that shaped us from the start. Our longevity is not by chance. It is the result of strong client relationships, a passionate team, and a constant desire to improve. Many of our clients have been with us for decades, and that trust means everything to us. It is why we are still here, why we continue to grow, and why we remain committed to serving Michigan with care, insight, and integrity.
Together, our core values spell IMPACTS, which feels fitting for who we are and how we serve. Every day, we work to provide benefit solutions and cost-saving strategies that make an impact on our clients, their employees, and the communities they serve.
We created a team of independent thinkers who take initiative and do what is right for our clients and each other. We’re also proud to be an independent company. This allows us to stay flexible, trust our expertise, and shape solutions around each client’s unique needs.
We do not wait to be asked. We look ahead, come prepared, and take ownership in seeking out ways to get better and serve others more effectively.
This is our heart! As a family-owned business, not only do we rely on benefits ourselves, but we also provide them to a team we deeply value and depend on. That perspective fuels our passion for building benefit strategies that help protect your people, support their families, and balance meaningful care with the needs of your bottom line.
The insurance world is always changing, and our clients’ needs are too. We stay flexible, open-minded, and ready to adjust so we can continue delivering thoughtful solutions and meaningful support.
Michigan Planners proudly serves employers across the entire state of Michigan. Our clients span every region, from the Upper Peninsula to metro Detroit and everywhere in between. With the right people, technology and partnerships in place, we support employers and individuals in any corner of the state and are always ready to travel and meet our clients where they are.
Reach out to our team to start a conversation about your specific needs and the challenges you are trying to solve. We would love the opportunity to show you what thoughtful strategy, personalized support, and long-term partnership can look like.
